From bank building to an urban landmark – the transformation on Via Emilio Bossi
From a portfolio to a vision
Through the acquisitions of the Bally and Rothschild portfolios, PSP Swiss Property strengthened its presence in the Canton of Ticino – including one standout asset: the former bank on Via Emilio Bossi, in the heart of Lugano.
Following a cautious start in marketing, momentum grew by partnering with the young Ticino-based company Erop Real Estate & Partners AG. By defining a clear positioning together, the shared vision came to life. The result is a project that impresses with its architectural concept and stands as a testimonial to a strong local presence.
Repositioning in the heart of Lugano
The challenge was clear: to give the building a distinct new identity and position it as an attractive address for a diverse range of tenants. A creative approach – combined with a strong connection to the region – marked the turning point in marketing.
“Together with Erop, we realigned our strategy and laid the foundation for today's success.” – Fabian Laube, Head of Management & Marketing, PSP
Architectural precision and timing
The renovation demanded careful coordination – balancing the needs of existing tenants with meticulous attention to the building fabric. At the same time, the addition of extra floors had to be aligned with roadworks undertaken by the City of Lugano. Throughout this process, Erop supported PSP in ensuring the project stayed on course.
“Elements such as the green facade and the artistically designed entrance have given the building a unique character.” – Jonas Rüegsegger, Project Manager Construction, PSP Swiss Property
Flexibility meets energy efficiency
The property, once designed for a single tenant, became a versatile, modern multi-use address. Generous floor plans, a terrace with a vertical garden and energy-efficient solutions have turned it into a contemporary highlight on Via Emilio Bossi.
“Our partnership with PSP was based on trust and the desire to achieve common goals.” – Andrea Blotti, co-founder of Erop Real Estate & Partners AG